Tuesday, October 30, 2007

The NewsMarket Launches MarketPlace

The NewsMarket introduces today a new online exchange for acquiring all forms of copyrighted editorial video, from the latest headline stories to archival clips, celebrity snippets, and hard-to-locate material.

The site is MarketPlace, and it's aimed at developing more direct commerce between news organizations and creative agencies and marketing professionals hungry for original video content.

The service connects buyers and sellers of news feeds and other licensed video content that might not otherwise be available or easily searchable. We hope it establishes a new model for accessing broadcast-quality, non-commercial video.

Among the content providers taking first advantage of the new venue are the BBC Motion Gallery, Agence France Press, the U.K.’s Independent Television Network, and Hong Kong-based Asia Pacific Vision. Other providers include Small Business TV, Akamedia, education video provider Fullturn Media, and Ford Models.

Besides brokering individual video transactions, The NewsMarket is helping clients pick which video offerings might be worth displaying for potential buyers. It's upside for both news organizations and production companies. Both get a vehicle to monetize their vast video holdings, and creative and marketing clients can access editorial and historic video content for their own productions.

"By providing a viable commercial exchange for our news outlets and media partners to reach new users, MarketPlace completes the circle of our business model and demonstrates the tremendous dynamism that has developed between buyers and sellers of original video assets," said Shoba Purushothaman, CEO and co-founder of The NewsMarket.

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