Friday, June 8, 2007

Awards Season

It's a great plus to company enthusiasm when your leading capabilities are recognized within core industries.

That's what happened in recent weeks, as The NewsMarket is pleased to learn that we've been named as a Computerworld Honors Laureate for our work with Autonomy in 'Advanced Multi-media Search' in the Media, Arts & Entertainment category. The technology achievements honored by this program are preserved and protected in national archives, and in over 350 universities, museums and research institutions throughout the world.

Knowing that our media journalists users have the best search tools to find the video they need when they want it is a big plus to our core service.

In addition, PR industry trade source Bulldog Reporter has announced its 2007 Bulldog Awards, and The NewsMarket has won for our work with George Clooney's 2006 visit to Darfur to bring attention to genocide in the Sudan. The NewsMarket team worked with Mr. Clooney’s video team and PR staff to provide counsel on footage, interviews and packaging of the content to ensure the greatest media pickup. Our team managed the exclusives as well as the broad distribution.

The campaign's highlights included:
- Coverage on 80 media outlets in 25 countries
- 200M homes reached globally
- Thousands of clips digitally downloaded for broadcast and streaming files
- Existence as a Web platform as a long tail piece
- CNN ran multiple stories, including a long segment with Wolf Blitzer’s "The Situation Room"
- BBC ran several segments using the video.
- Oprah, Anderson Cooper (CNN), and The Today Show ran exclusive news segments, using the video

Friday, June 1, 2007

Going Green

The Green movement continues to push forward. Companies all over the business world are being held accountable to green business practices, and are driving more internal and external environmental practices.

As media outlets pick up and report on these green initiatives, The NewsMarket has launched its Green channel to meet this increased news demand. Companies and organizations with green intiatives in various areas such as renewable energy, environmentally friendly transportation, 'green' buildings, employee volunteer programs, new scientific data and strategies and legislation to reduce carbon emissions now have a new forum to distribute their content.