The NewsMarket introduces today a new online exchange for acquiring all forms of copyrighted editorial video, from the latest headline stories to archival clips, celebrity snippets, and hard-to-locate material.
The site is MarketPlace, and it's aimed at developing more direct commerce between news organizations and creative agencies and marketing professionals hungry for original video content.
The service connects buyers and sellers of news feeds and other licensed video content that might not otherwise be available or easily searchable. We hope it establishes a new model for accessing broadcast-quality, non-commercial video.
Among the content providers taking first advantage of the new venue are the BBC Motion Gallery, Agence France Press, the U.K.’s Independent Television Network, and Hong Kong-based Asia Pacific Vision. Other providers include Small Business TV, Akamedia, education video provider Fullturn Media, and Ford Models.
Besides brokering individual video transactions, The NewsMarket is helping clients pick which video offerings might be worth displaying for potential buyers. It's upside for both news organizations and production companies. Both get a vehicle to monetize their vast video holdings, and creative and marketing clients can access editorial and historic video content for their own productions.
"By providing a viable commercial exchange for our news outlets and media partners to reach new users, MarketPlace completes the circle of our business model and demonstrates the tremendous dynamism that has developed between buyers and sellers of original video assets," said Shoba Purushothaman, CEO and co-founder of The NewsMarket.
Tuesday, October 30, 2007
Thursday, October 4, 2007
BrandTV Launches; turns a marketer’s site into branded media channel
Marketers seeking to participate in the online video revolution while maintaining brand control and integrity now have their chance with The NewsMarket's new BrandTV embeddable video player. BrandTV provides companies and organizations with unlimited streaming capabilities and other features, transforming their web sites into robust media channels. Read the full release here.
BrandTV is the logical next step for companies and marketers that in recent years have become huge generators of video content for everything from product launches to consumer education, issue or crisis management. Volvo Cars is the first of several well-known marketers to take advantage of BrandTV to centralize all its video content and extend its delivery virally to car buyers and other interested viewers around the world. Volvo is offering clips of its car models in action, along with stories highlighting company news, upcoming events, even the results of the latest test crash results.
"BrandTV adds an important dimension to our clients' media strategies by allowing them to also direct their audiences to branded video content that can easily be shared," said The NewsMarket's CEO Shoba Purushothaman. "Our new product lets marketers - it's the ultimate tool for maximizing video messaging to all parties."
BrandTV is the logical next step for companies and marketers that in recent years have become huge generators of video content for everything from product launches to consumer education, issue or crisis management. Volvo Cars is the first of several well-known marketers to take advantage of BrandTV to centralize all its video content and extend its delivery virally to car buyers and other interested viewers around the world. Volvo is offering clips of its car models in action, along with stories highlighting company news, upcoming events, even the results of the latest test crash results.
"BrandTV adds an important dimension to our clients' media strategies by allowing them to also direct their audiences to branded video content that can easily be shared," said The NewsMarket's CEO Shoba Purushothaman. "Our new product lets marketers - it's the ultimate tool for maximizing video messaging to all parties."
Wednesday, October 3, 2007
Volvo Ocean Race footage on The NewsMarket
Good news from England today, as Volvo Ocean Race announces it's working with The NewsMarket to bring video content of its 2008-2009 race series to the world's media.
As the race moves into China and India for the first time, it's a perfect match-up with The NewsMarket, as video and image content from the race series will be available on our just-announced India portal and a forthcoming Mandarin-language portal.
Volvo Ocean Race Communications Director Reg Gratton said that working with The NewsMarket for the 2008-2009 race will allow the Volvo Ocean Race to make much greater use of its video content and photographs. "We are particularly excited by The NewsMarket’s global breadth, its fast turnaround, multi-format delivery and its 24-hour operations which are linked to an email alert service," he said.
Read the full press release here.
Monday, September 24, 2007
India Portal launched
Exciting day today, as we announced the launch of our new India video portal, the first-ever country specific portal dedicated to aggregate news video for media and bloggers. Initial footage appeared at the portal today from the Confederation of Indian Industry touting its "Incredible India" branding campaign, which is the largest-ever international branding campaign undertaken by the Indian authorities.
Video content about the country - Indian businesses, travel and tourism, companies investing in India, as well as content from multi-nationals and other organizations operating in India – will be available to both the media and bloggers in one easy-to-access destination.
Thursday, September 20, 2007
The NewsMarket - #13 in NY Technology Fast 50
Great to learn last night that The NewsMarket was chosen as one of the Technology Fast 50 companies in the New York Region.
The NewsMarket's increase in revenues of 1,182 percent from 2002 to 2006 resulted in our company placing 13th highest in the New York region in the Deloitte's Technology Fast 50 Program, which ranks the 50 fastest growing technology, media, telecommunications, and life sciences companies in the area by Deloitte & Touche USA LLP, one of the nation's leading professional services organizations. Rankings are based on the percentage revenue growth over five years from 2002-2006.
The NewsMarket's increase in revenues of 1,182 percent from 2002 to 2006 resulted in our company placing 13th highest in the New York region in the Deloitte's Technology Fast 50 Program, which ranks the 50 fastest growing technology, media, telecommunications, and life sciences companies in the area by Deloitte & Touche USA LLP, one of the nation's leading professional services organizations. Rankings are based on the percentage revenue growth over five years from 2002-2006.
India @ 60 and The NewsMarket
Next week's Incredible India@60 week of activities in New York is sure to be covered by media outlets around the world. So of course, The NewsMarket is incredibly thrilled to be part of it, as India@60's media partner for video footage from all the events.
There will be a number of panels, activities and more happening starting Sunday Sept. 23rd through Wednesday Sept 26th. Click this events calendar for the full listing.
Friday, September 7, 2007
Inc 500 Conference speaking
The NewsMarket CEO Shoba Purushothaman is one of six invited entrepreneurs to speak on her business experiences at this week's INC 500 Annual Awards conference in Chicago.
Shoba joins an elite panel of speakers, including former President Clinton, Intuit's Scott Cook and Audible.com's Don Katz.
Shoba joins an elite panel of speakers, including former President Clinton, Intuit's Scott Cook and Audible.com's Don Katz.
Wednesday, September 5, 2007
13,000 Media Outlets and Rising
The NewsMarket announced today another milestone reached in our continuing growth. Our site now has 13,000 media outlets in 193 countries registered to source video. That's a huge leap in just a year's time, as our numbers have grown from 10,500 outlets at the start of 2007 to now 13,000.
And being in 193 countries, The NewsMarket now has media outlets in every country in the world, according to Wikipedia.
More importantly than the numbers is that our core service is increasingly being seen as an integral tool in reaching the world's media. New clients like Facebook, Second Life and LinkedIn (brand new!) all see the benefits of using our platform. And that's why The NewsMarket is increasingly becoming Where Video Means Business.
And being in 193 countries, The NewsMarket now has media outlets in every country in the world, according to Wikipedia.
More importantly than the numbers is that our core service is increasingly being seen as an integral tool in reaching the world's media. New clients like Facebook, Second Life and LinkedIn (brand new!) all see the benefits of using our platform. And that's why The NewsMarket is increasingly becoming Where Video Means Business.
Monday, August 13, 2007
More About Video Cafe
Here's a short Beet.TV clip of our CEO Shoba Purushothaman with more details on how our new Video Cafe is expected to be received by bloggers and clients alike.
Wednesday, August 8, 2007
VideoCafe Launches
The NewsMarket is opening up the floodgates of video content from some of the world’s leading brands to bloggers globally.
VideoCafé is a new video service specifically for bloggers to source and embed video from some of the world’s leading companies for use in their posts. This represents a dramatic shift for us and our clients, who have seen the benefit in reaching out to bloggers in a proactive way.
Have a look at the embedding opportunities for video content below (using the sample video). Register here to dig around video content from the likes of Google, Yahoo!, Intel, Nintendo, GM and many other leading companies.
VideoCafé is a new video service specifically for bloggers to source and embed video from some of the world’s leading companies for use in their posts. This represents a dramatic shift for us and our clients, who have seen the benefit in reaching out to bloggers in a proactive way.
Have a look at the embedding opportunities for video content below (using the sample video). Register here to dig around video content from the likes of Google, Yahoo!, Intel, Nintendo, GM and many other leading companies.
Wednesday, July 25, 2007
PR Video in the Web 2.0 Era - download
Are you using video clips to drive your PR and business marketing efforts? Thinking of broadening your efforts yet looking for extra guidance?
Then you may want to download a copy of The NewsMarket's new whitepaper 'PR Video in the Web 2.0 Era'.
PR Video in the Web 2.0 Era contains new industry thinking on businesses using video, with practical tips for corporate communicators, agency PR pros, media creators, content providers and anyone interested in harnessing the power of online video and Web 2.0 tools.
Then you may want to download a copy of The NewsMarket's new whitepaper 'PR Video in the Web 2.0 Era'.
PR Video in the Web 2.0 Era contains new industry thinking on businesses using video, with practical tips for corporate communicators, agency PR pros, media creators, content providers and anyone interested in harnessing the power of online video and Web 2.0 tools.
Friday, June 8, 2007
Awards Season
It's a great plus to company enthusiasm when your leading capabilities are recognized within core industries.
That's what happened in recent weeks, as The NewsMarket is pleased to learn that we've been named as a Computerworld Honors Laureate for our work with Autonomy in 'Advanced Multi-media Search' in the Media, Arts & Entertainment category. The technology achievements honored by this program are preserved and protected in national archives, and in over 350 universities, museums and research institutions throughout the world.
Knowing that our media journalists users have the best search tools to find the video they need when they want it is a big plus to our core service.
In addition, PR industry trade source Bulldog Reporter has announced its 2007 Bulldog Awards, and The NewsMarket has won for our work with George Clooney's 2006 visit to Darfur to bring attention to genocide in the Sudan. The NewsMarket team worked with Mr. Clooney’s video team and PR staff to provide counsel on footage, interviews and packaging of the content to ensure the greatest media pickup. Our team managed the exclusives as well as the broad distribution.
The campaign's highlights included:
- Coverage on 80 media outlets in 25 countries
- 200M homes reached globally
- Thousands of clips digitally downloaded for broadcast and streaming files
- Existence as a Web platform as a long tail piece
- CNN ran multiple stories, including a long segment with Wolf Blitzer’s "The Situation Room"
- BBC ran several segments using the video.
- Oprah, Anderson Cooper (CNN), and The Today Show ran exclusive news segments, using the video
That's what happened in recent weeks, as The NewsMarket is pleased to learn that we've been named as a Computerworld Honors Laureate for our work with Autonomy in 'Advanced Multi-media Search' in the Media, Arts & Entertainment category. The technology achievements honored by this program are preserved and protected in national archives, and in over 350 universities, museums and research institutions throughout the world.
Knowing that our media journalists users have the best search tools to find the video they need when they want it is a big plus to our core service.
In addition, PR industry trade source Bulldog Reporter has announced its 2007 Bulldog Awards, and The NewsMarket has won for our work with George Clooney's 2006 visit to Darfur to bring attention to genocide in the Sudan. The NewsMarket team worked with Mr. Clooney’s video team and PR staff to provide counsel on footage, interviews and packaging of the content to ensure the greatest media pickup. Our team managed the exclusives as well as the broad distribution.
The campaign's highlights included:
- Coverage on 80 media outlets in 25 countries
- 200M homes reached globally
- Thousands of clips digitally downloaded for broadcast and streaming files
- Existence as a Web platform as a long tail piece
- CNN ran multiple stories, including a long segment with Wolf Blitzer’s "The Situation Room"
- BBC ran several segments using the video.
- Oprah, Anderson Cooper (CNN), and The Today Show ran exclusive news segments, using the video
Friday, June 1, 2007
Going Green
The Green movement continues to push forward. Companies all over the business world are being held accountable to green business practices, and are driving more internal and external environmental practices.
As media outlets pick up and report on these green initiatives, The NewsMarket has launched its Green channel to meet this increased news demand. Companies and organizations with green intiatives in various areas such as renewable energy, environmentally friendly transportation, 'green' buildings, employee volunteer programs, new scientific data and strategies and legislation to reduce carbon emissions now have a new forum to distribute their content.
As media outlets pick up and report on these green initiatives, The NewsMarket has launched its Green channel to meet this increased news demand. Companies and organizations with green intiatives in various areas such as renewable energy, environmentally friendly transportation, 'green' buildings, employee volunteer programs, new scientific data and strategies and legislation to reduce carbon emissions now have a new forum to distribute their content.
Monday, April 30, 2007
Video Win at Bulldog Reporter
A few weeks after The NewsMarket's PR WEEK award win, we've learned that we've also taken top prize as well in the Bulldog Reporter Awards in the Internet, Business category for our work on the George Clooney campaign in Darfur from 2006.
This second industry recognition is gratifying, knowing that our services helped in getting the video shot by George Clooney's team around the world to bring about a global discussion of the region's genocide.
This second industry recognition is gratifying, knowing that our services helped in getting the video shot by George Clooney's team around the world to bring about a global discussion of the region's genocide.
Tuesday, April 24, 2007
Recruitment Opportunity
The NewsMarket is pleased to be part of the PRSA-NY recruitment fair being held this weekend in New York. The needs of media professionals and web producers are continually shifting and changing, and servicing them requires key skills. We will join excellent PR agencies from across the city and region in search of strong candidates.
Click here to register and meet with key TNM staffers on Saturday.
Click here to register and meet with key TNM staffers on Saturday.
Wednesday, April 11, 2007
Video Search
"The NewsMarket, which now uses Autonomy's video search application, relies mostly on meta tagging its videos, attaching identifying details and, in some cases, even descriptions of the various scenes in the video file itself. The NewsMarket tags content by general subject--or beat--area, as well as by the source and specific topics, like "auto show" or "Microsoft Windows."
- Information Week covers our video search capabilities with Autonomy. Journalists who regularly use our site continue to tell us that relevant search is a huge priority, enabling them to quickly source story material and related pieces.
- Information Week covers our video search capabilities with Autonomy. Journalists who regularly use our site continue to tell us that relevant search is a huge priority, enabling them to quickly source story material and related pieces.
Friday, March 9, 2007
PR WEEK award - Best Use of Broadcast
We're thrilled to have received a PR WEEK Award last night at the magazine's annual awards show.
Our entry was in the Best Use of Broadcast category for our work in helping George Clooney to publicize his trip to Darfur in Spring 2006 to raise awareness of the ongoing genocide there.
You can see above some of the footage distributed around the world by The NewsMarket.
Wednesday, February 28, 2007
Upcoming TNM Events
A couple of upcoming speaking events by execs from The NewsMarket are worth noting.
On Monday, March 5th, CEO Shoba Purushothaman will be in London as part of a FT Digital Media & Broadcasting Conference panel exploring how the Internet has changed TV.
And on the following Friday, EVP Brooks Gibbins will present on best practices using video for corporate communications to the PR/communications execs gathered at the New Communications Forum in Las Vegas.
On Monday, March 5th, CEO Shoba Purushothaman will be in London as part of a FT Digital Media & Broadcasting Conference panel exploring how the Internet has changed TV.
And on the following Friday, EVP Brooks Gibbins will present on best practices using video for corporate communications to the PR/communications execs gathered at the New Communications Forum in Las Vegas.
Sunday, February 25, 2007
The NewsMarket - Video Overview
Great video overview above on our company's core service from Robin Good's Master New Media site. Online or broadcast journalists seeking video content for news stories should check out the video for tips and insight.
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