The NewsMarket announced today another milestone reached in our continuing growth. Our site now has 13,000 media outlets in 193 countries registered to source video. That's a huge leap in just a year's time, as our numbers have grown from 10,500 outlets at the start of 2007 to now 13,000.
And being in 193 countries, The NewsMarket now has media outlets in every country in the world, according to Wikipedia.
More importantly than the numbers is that our core service is increasingly being seen as an integral tool in reaching the world's media. New clients like Facebook, Second Life and LinkedIn (brand new!) all see the benefits of using our platform. And that's why The NewsMarket is increasingly becoming Where Video Means Business.
Wednesday, September 5, 2007
Monday, August 13, 2007
More About Video Cafe
Here's a short Beet.TV clip of our CEO Shoba Purushothaman with more details on how our new Video Cafe is expected to be received by bloggers and clients alike.
Wednesday, August 8, 2007
VideoCafe Launches
The NewsMarket is opening up the floodgates of video content from some of the world’s leading brands to bloggers globally.
VideoCafé is a new video service specifically for bloggers to source and embed video from some of the world’s leading companies for use in their posts. This represents a dramatic shift for us and our clients, who have seen the benefit in reaching out to bloggers in a proactive way.
Have a look at the embedding opportunities for video content below (using the sample video). Register here to dig around video content from the likes of Google, Yahoo!, Intel, Nintendo, GM and many other leading companies.
VideoCafé is a new video service specifically for bloggers to source and embed video from some of the world’s leading companies for use in their posts. This represents a dramatic shift for us and our clients, who have seen the benefit in reaching out to bloggers in a proactive way.
Have a look at the embedding opportunities for video content below (using the sample video). Register here to dig around video content from the likes of Google, Yahoo!, Intel, Nintendo, GM and many other leading companies.
Wednesday, July 25, 2007
PR Video in the Web 2.0 Era - download
Are you using video clips to drive your PR and business marketing efforts? Thinking of broadening your efforts yet looking for extra guidance?
Then you may want to download a copy of The NewsMarket's new whitepaper 'PR Video in the Web 2.0 Era'.
PR Video in the Web 2.0 Era contains new industry thinking on businesses using video, with practical tips for corporate communicators, agency PR pros, media creators, content providers and anyone interested in harnessing the power of online video and Web 2.0 tools.
Then you may want to download a copy of The NewsMarket's new whitepaper 'PR Video in the Web 2.0 Era'.
PR Video in the Web 2.0 Era contains new industry thinking on businesses using video, with practical tips for corporate communicators, agency PR pros, media creators, content providers and anyone interested in harnessing the power of online video and Web 2.0 tools.
Friday, June 8, 2007
Awards Season
It's a great plus to company enthusiasm when your leading capabilities are recognized within core industries.
That's what happened in recent weeks, as The NewsMarket is pleased to learn that we've been named as a Computerworld Honors Laureate for our work with Autonomy in 'Advanced Multi-media Search' in the Media, Arts & Entertainment category. The technology achievements honored by this program are preserved and protected in national archives, and in over 350 universities, museums and research institutions throughout the world.
Knowing that our media journalists users have the best search tools to find the video they need when they want it is a big plus to our core service.
In addition, PR industry trade source Bulldog Reporter has announced its 2007 Bulldog Awards, and The NewsMarket has won for our work with George Clooney's 2006 visit to Darfur to bring attention to genocide in the Sudan. The NewsMarket team worked with Mr. Clooney’s video team and PR staff to provide counsel on footage, interviews and packaging of the content to ensure the greatest media pickup. Our team managed the exclusives as well as the broad distribution.
The campaign's highlights included:
- Coverage on 80 media outlets in 25 countries
- 200M homes reached globally
- Thousands of clips digitally downloaded for broadcast and streaming files
- Existence as a Web platform as a long tail piece
- CNN ran multiple stories, including a long segment with Wolf Blitzer’s "The Situation Room"
- BBC ran several segments using the video.
- Oprah, Anderson Cooper (CNN), and The Today Show ran exclusive news segments, using the video
That's what happened in recent weeks, as The NewsMarket is pleased to learn that we've been named as a Computerworld Honors Laureate for our work with Autonomy in 'Advanced Multi-media Search' in the Media, Arts & Entertainment category. The technology achievements honored by this program are preserved and protected in national archives, and in over 350 universities, museums and research institutions throughout the world.
Knowing that our media journalists users have the best search tools to find the video they need when they want it is a big plus to our core service.
In addition, PR industry trade source Bulldog Reporter has announced its 2007 Bulldog Awards, and The NewsMarket has won for our work with George Clooney's 2006 visit to Darfur to bring attention to genocide in the Sudan. The NewsMarket team worked with Mr. Clooney’s video team and PR staff to provide counsel on footage, interviews and packaging of the content to ensure the greatest media pickup. Our team managed the exclusives as well as the broad distribution.
The campaign's highlights included:
- Coverage on 80 media outlets in 25 countries
- 200M homes reached globally
- Thousands of clips digitally downloaded for broadcast and streaming files
- Existence as a Web platform as a long tail piece
- CNN ran multiple stories, including a long segment with Wolf Blitzer’s "The Situation Room"
- BBC ran several segments using the video.
- Oprah, Anderson Cooper (CNN), and The Today Show ran exclusive news segments, using the video
Friday, June 1, 2007
Going Green
The Green movement continues to push forward. Companies all over the business world are being held accountable to green business practices, and are driving more internal and external environmental practices.
As media outlets pick up and report on these green initiatives, The NewsMarket has launched its Green channel to meet this increased news demand. Companies and organizations with green intiatives in various areas such as renewable energy, environmentally friendly transportation, 'green' buildings, employee volunteer programs, new scientific data and strategies and legislation to reduce carbon emissions now have a new forum to distribute their content.
As media outlets pick up and report on these green initiatives, The NewsMarket has launched its Green channel to meet this increased news demand. Companies and organizations with green intiatives in various areas such as renewable energy, environmentally friendly transportation, 'green' buildings, employee volunteer programs, new scientific data and strategies and legislation to reduce carbon emissions now have a new forum to distribute their content.
Monday, April 30, 2007
Video Win at Bulldog Reporter
A few weeks after The NewsMarket's PR WEEK award win, we've learned that we've also taken top prize as well in the Bulldog Reporter Awards in the Internet, Business category for our work on the George Clooney campaign in Darfur from 2006.
This second industry recognition is gratifying, knowing that our services helped in getting the video shot by George Clooney's team around the world to bring about a global discussion of the region's genocide.
This second industry recognition is gratifying, knowing that our services helped in getting the video shot by George Clooney's team around the world to bring about a global discussion of the region's genocide.
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